4. For question #2, what did you do differently from the original post? Please outline, explain and justify what you changed & why. Essentially, what did you learn from this new topic and what did you change and why.
In the revised version I’ve made several changes to improve the post’s organization and clarity based on the F-pattern and plain English writing concepts we covered in class. In my initial post, the opening began with a description of the studio but it didn’t really draw readers in or provide a clear explanation of the business’ offerings. The new headline can quickly tell readers what Spotlite Photography is and what makes it special.
In addition, I reorganized the content so that the most important information is at the top of the post. This includes what the studio is about, its location, and what makes the experience unique. This update follows the f-pattern better since readers usually focus on the top and left side of the page when scanning content.
Another change I made was using headings and bullet points to improve scannability. The majority of the content in the original version was written in paragraph form making it difficult to quickly scan information. When the content is divided into sections and uses points with short sentences it makes it easier for readers to find what’s important.
Lastly, I included a clear call to action to urge readers to schedule a session. This provides them with guidance on what to do after learning about the studio. Overall, these changes help (hopefully) improve the post’s scannability, effectiveness and clarity for web users.
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